B2B Marketing Manager

Job Summary

A company is looking for a B2B Marketing Manager to drive marketing initiatives and growth in the digital health sector.

Key Responsibilities

• Plan, execute, and optimize integrated B2B marketing campaigns across various channels
• Partner with sales to generate qualified leads and manage pipeline growth
• Create compelling marketing collateral and conduct market research to inform strategies

Required Qualifications

• 4 years of experience in B2B healthcare marketing, specifically in digital health products and services
• Strong understanding of market dynamics related to payors and self-insured employers
• Proven success in running demand generation campaigns and measuring ROI
• Experience with marketing automation tools like HubSpot and CRM platforms like Salesforce
• Ability to thrive in a fast-paced, entrepreneurial environment with multiple priorities