B2B Social Media Specialist

Job Summary

A company is looking for a Social Media Specialist to support and execute B2B social media strategies.

Key Responsibilities

• Design and execute B2B LinkedIn strategies focused on lead generation and brand awareness
• Align messaging with brand, SEO, and content teams
• Analyze performance data to optimize content and campaign effectiveness

Required Qualifications

• Experience in social media roles with a focus on LinkedIn
• Background in B2B or tech social media
• Experience with social media strategy development
• Degree in marketing, communications, business, or a related field preferred
• Familiarity with AI tools such as ChatGPT or similar platforms