Business Analyst

Job Summary

A company is looking for a Business Analyst to design and enable scalable marketing services across various platforms.

Key Responsibilities

• Lead discovery sessions to capture service requirements and translate them into documentation
• Map campaign workflows and identify integration points across multiple marketing technologies
• Analyze processes for optimization and automation, ensuring data quality and reporting readiness

Required Qualifications

• Bachelor's degree in Business, Information Systems, Marketing Technology, or a related field
• 5+ years of experience as a Business Analyst in digital marketing or enterprise technology
• Strong understanding of campaign lifecycle and metadata tagging
• Experience with Workfront, Salesforce Marketing Cloud, CDP, AEM, and Tableau
• Familiarity with agile methodologies and tools like Jira or Azure DevOps