Job Summary
A company is looking for a Specialist, Conversion Rate Optimization.
Key Responsibilities
- Coordinate with cross-functional teams to create, document, and execute testing strategies to improve cost per acquisition
- Configure tests and manage day-to-day conversion rate optimization program of partners' marketing websites
- Research and audit competitor websites for test ideas and report on testing results to stakeholders
Required Qualifications
- 1-3 years of experience in conversion rate optimization of websites and/or landing pages
- 2+ years experience utilizing a conversion rate optimization tool such as Optimizely or Google Optimize
- Bachelor's degree or equivalent certifications/experience
- Solid knowledge of digital and affiliate marketing
- Strong understanding of how advertising, landing pages, and conversion rate optimization work together
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