CRM Automation Specialist

Job Summary

A company is looking for a CRM Automation Specialist to design and implement automated customer journeys.

Key Responsibilities

• Design, implement, and deploy automated email and SMS customer journeys
• Monitor and optimize existing journeys to enhance customer experience
• Collaborate with teams to ensure effective audience segmentation and troubleshoot customer journeys

Required Qualifications

• 4-5 years of experience in designing and deploying CRM automated journeys using AMPScript, HTML, CSS, SQL, and JavaScript
• Bachelor's degree in Computer Science, Information Systems, Marketing, or related field
• Expertise in Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• Strong understanding of customer journey mapping and audience segmentation strategies
• Experience working with cross-functional teams