Customer Marketing Specialist

Job Summary

A company is looking for a Customer Marketing Specialist to join their Integrated Marketing team.

Key Responsibilities

• Design and execute customer-focused campaigns to drive product adoption and retention
• Collaborate with various teams to identify opportunities for engagement and reduce churn
• Analyze engagement data to optimize campaign targeting and personalization

Required Qualifications

• 2+ years of experience in customer marketing or retention marketing in a B2B SaaS environment
• Experience executing multi-channel marketing campaigns
• Proficiency in CRM and marketing automation platforms
• Analytical mindset to report on campaign impact and ROI
• Ability to collaborate effectively in a fast-paced environment