Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to lead acquisition and pipeline growth strategies.

Key Responsibilities

• Plan and launch multi-channel campaigns to drive pipeline goals
• Own and optimize paid acquisition strategies, including SEM/PPC and LinkedIn
• Collaborate with cross-functional teams to ensure effective campaign execution and reporting

Required Qualifications

• 3-5 years of experience in B2B demand generation in SaaS
• Proven success with multi-channel campaigns
• Experience with HubSpot, Salesforce, Google Analytics, and LinkedIn
• Strong analytical skills and ability to use data for decision-making
• Familiarity with lead scoring and campaign attribution