Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist (UK).

Key Responsibilities

• Develop and execute multi-channel demand generation and digital marketing programs
• Collaborate with sales teams to align campaigns with pipeline targets and improve conversion rates
• Manage campaign performance tracking, reporting, and optimization for better ROI

Required Qualifications

• Bachelor's degree in business, management, marketing, or similar
• 3+ years of experience in B2B acquisition, growth, or demand generation marketing
• Proficiency in marketing automation tools (HubSpot, Marketo, or similar) and CRM systems (Salesforce preferred)
• Hands-on experience with LinkedIn Ads, Google Ads, and account-based marketing platforms
• Strong analytical skills to translate performance data into actionable insights