Demand Generation Strategist

Job Summary

A company is looking for a Demand Gen Strategist to lead the development and execution of paid media campaigns for B2B clients.

Key Responsibilities

• Develop and execute paid media strategies targeting specific B2B audiences across multiple channels
• Collaborate with creative teams to design engaging ad content that aligns with campaign goals
• Analyze campaign performance and optimize strategies based on data insights to maximize ROI

Required Qualifications

• Proven experience managing B2B demand generation programs and paid media campaigns
• Strong analytical skills for interpreting data and optimizing campaign performance
• Familiarity with third-party attribution tools and CRM platforms like HubSpot or Marketo
• Ability to craft and test creative strategies aligned with data insights
• Experience in tailoring content strategies to meet the needs of B2B audiences