Digital Content Intelligence Manager

Job Summary

A company is looking for a Digital Content Intelligence Manager to support content strategy and develop integrated data practices for its digital content ecosystem.

Key Responsibilities

• Design and implement measurement frameworks and KPIs for evaluating content and campaign performance
• Build dashboards and reports to visualize performance data and provide actionable insights to stakeholders
• Streamline data pipelines and automate reporting processes in collaboration with marketing operations and IT

Required Qualifications

• Minimum 7+ years of experience in digital content measurement
• Proficiency with content technologies and platforms such as Salesforce and Sitecore
• Hands-on experience with data visualization tools like Tableau or Domo
• Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field
• Background or interest in conversational AI and advanced analytics is a plus