Digital Marketing Channels Manager

Job Summary

A company is looking for a Manager, Digital Marketing Channels.

Key Responsibilities

• Lead strategy, execution, and optimization of digital marketing channels (SMS, Paid Media, and Email) for customer acquisition and retention
• Launch the SMS channel, including use case identification, journey development, and content strategy
• Manage channel performance and share performance summaries and reports to stakeholders

Required Qualifications

• High School diploma or GED required; advanced degrees preferred
• 5+ years of experience managing B2C and B2B multi-channel digital marketing programs
• Minimum 2 years' experience with Marketing Technology platforms (e.g., Salesforce Marketing Cloud, Google Ads)
• Experience in Finance/Banking-related positions preferred
• Strong analytical background with experience in data-driven marketing campaigns