Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager who is strategic and hands-on in managing digital marketing efforts.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various platforms
• Manage the digital marketing calendar and align priorities with corporate initiatives
• Track and optimize campaign performance using analytics tools to ensure cost-efficiency and ROI

Required Qualifications

• Bachelor's degree in marketing, digital media, communications, or a related field
• 5+ years of digital marketing experience, preferably in healthcare or regulated industries
• Demonstrated success in managing or launching websites and digital platforms
• Strong experience with paid media, SEO, email marketing, and digital reporting tools
• Experience with Salesforce Marketing Cloud and understanding of HIPAA compliance is preferred