Digital Marketing Strategist

Job Summary

A company is looking for a Digital Marketing Strategist to develop and optimize paid media campaigns in higher education marketing.

Key Responsibilities

• Create and manage digital marketing strategies to drive traffic and conversions
• Test and improve performance of PPC, paid social, retargeting, and display media campaigns
• Analyze data to uncover trends and present growth opportunities to clients

Required Qualifications

• Bachelor's Degree in Marketing, Communication, Analytics, or a related field, or equivalent work experience
• 1+ years of experience managing PPC/SEM campaigns
• Experience with digital media channels such as paid search and paid social
• Google Ads, Microsoft Ads, or related certification
• Proficiency in Microsoft Excel for trend analysis