Director of Audience Experience

Job Summary

A company is looking for a Director of Audience Experience.

Key Responsibilities

• Lead initiatives to define audience engagement metrics and optimize the audience journey
• Direct marketing specialists in developing and executing customer lifecycle marketing strategies
• Collaborate on member retention strategies and manage staff performance and development

Required Qualifications

• Bachelor's Degree required, plus 8 years of relevant experience
• 3-5 years' experience managing a specialized program
• Experience with association management or customer relationship management systems
• Training and experience in data analysis
• Proven experience influencing others in a matrixed environment