Director of Customer Engagement

Job Summary

A company is looking for a Director, Customer Engagement and Retention Marketing.

Key Responsibilities

• Develop and implement scalable engagement programs tailored to customer segments and product usage patterns
• Collaborate with cross-functional teams to ensure customers realize value and identify renewal risks and expansion opportunities
• Analyze customer journeys to identify friction points and oversee the creation of targeted content and campaigns

Required Qualifications

• 8+ years of experience in customer success, engagement, or marketing roles, preferably in SaaS or technology environments
• Proven track record of driving customer adoption and expansion through strategic engagement programs
• Strong analytical skills and experience with customer data platforms and CRM systems
• Experience with tools like Gainsight, Salesforce, or HubSpot
• Familiarity with customer segmentation and personalization strategies