Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation & ABM - Cybersecurity.

Key Responsibilities

• Develop and execute multi-channel campaigns to drive qualified pipeline
• Design and implement ABM strategies and processes to engage and convert key accounts
• Optimize marketing efforts and manage demand generation and ABM budgets for maximum impact

Required Qualifications

• 5-7 years of experience in B2B SaaS, preferably in cybersecurity
• Hands-on expertise with marketing automation and ABM software
• Ability to work East Coast hours, starting around 9:00 a.m. Eastern
• Proven track record of driving qualified pipeline in Global 500 enterprises
• Highly analytical with a focus on optimizing campaigns based on data