Job Summary
A company is looking for a Director of Marketing Operations.
Key Responsibilities
- Manage acquisition budgets and targets, ensuring alignment with DTC growth goals
- Oversee paid acquisition media planning across various channels, optimizing for performance and cost efficiency
- Analyze data to identify trends and opportunities, providing actionable insights to stakeholders
Required Qualifications
- 6+ years in acquisition or performance marketing roles with experience managing 8-figure paid media budgets
- Strong understanding of media planning, budget forecasting, and channel dynamics
- Proven track record of driving acquisition growth in a DTC environment
- Financially fluent with the ability to connect marketing output to financial plans
- Experience with various paid channels, including paid social, paid search, and offline channels
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