Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing to lead the adult business and shape the go-to-market strategy.

Key Responsibilities

• Synthesize customer insights to inform product and messaging strategies
• Influence product roadmap and collaborate on subscription strategy to enhance customer retention
• Lead go-to-market planning for product launches and ensure cross-functional alignment

Required Qualifications

• 8-12 years of experience in product marketing or related fields in consumer tech, wellness, or subscription
• Proven experience in leading go-to-market strategies across physical and digital products
• Track record of influencing product roadmaps and driving customer retention
• Strong writing skills with the ability to create compelling narratives
• Experience in mentoring or managing product marketing managers