Job Summary
A company is looking for an Email & Performance Marketing Manager (remote).
Key Responsibilities
- Develop and execute email, push, and performance marketing campaigns to drive user activation and retention
- Manage the B2C email calendar and create compelling content for consumer audiences
- Optimize email performance through A/B testing, segmentation, and comprehensive reporting
Required Qualifications
- 5+ years of experience in B2C email marketing
- Proven track record of data-driven email campaigns that drive user acquisition and engagement
- Experience with lifecycle marketing and trigger-based automation
- Strong analytical skills to interpret campaign performance data
- Bachelor's degree in Marketing, Communications, Data Analytics, or related field preferred
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