Freelance Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager for concept validation in the US B2C market on a freelance basis for 3 months.

Key Responsibilities

• Develop value propositions and customer hypotheses for the US market
• Create and run paid ad tests on platforms like Meta and TikTok, including copywriting and targeting
• Analyze performance data and share insights with product, design, and business teams

Required Qualifications

• Proven experience marketing to US consumers for B2C products
• Hands-on experience with Meta and/or TikTok ad platforms
• Ability to build and update landing pages or marketing assets independently
• Comfortable working in early-stage, hypothesis-driven environments
• Strong written US English for drafting persuasive ad copy and internal documentation