Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Automation Manager to drive customer engagement and retention through effective marketing strategies.

Key Responsibilities:

• Develop and implement lifecycle marketing campaigns to enhance customer engagement, conversion, and retention
• Design and manage multi-channel lifecycle programs, including email, in-app messaging, and SMS
• Analyze customer data to recommend improvements and monitor campaign performance metrics

Required Qualifications:

• Bachelor's degree in marketing, business, or a related field
• 5+ years of experience in lifecycle marketing with a focus on revenue and customer engagement
• 5+ years of email marketing experience, preferably in SaaS or financial services
• 3+ years of experience with Marketo for audience segmentation and dynamic content
• 3+ years of international digital and/or email marketing experience