Lead Product Marketing Manager

Job Summary

A company is looking for a Lead Product Marketing Manager, Intelligence & Industries.

Key Responsibilities

• Own competitive intelligence and market research programs to uncover buyer needs and market trends
• Develop industry-specific insights and messaging to guide sales and marketing strategies
• Collaborate with cross-functional teams to create content and reports that support go-to-market efforts

Required Qualifications

• 5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
• Experience conducting customer interviews and win/loss analysis
• Proven ability to translate research into strategic recommendations
• Fluency with tools like Gong, ChatGPT, Klue, and Zapier
• Strong understanding of behavioral health and healthcare decision-making