Lifecycle Marketing Lead

Job Summary

A company is looking for a Lifecycle Marketing Lead to design and manage customer journey experiences and drive business growth.

Key Responsibilities

• Design and own the customer journey, identifying friction points and accelerating conversion
• Lead and scale marketing channels including email, in-product, and push notifications
• Develop and run hypothesis-driven roadmaps to experiment and measure results against revenue

Required Qualifications

• 7+ years of lifecycle marketing experience, preferably in B2B
• Proven ability to drive lifecycle marketing initiatives across multiple channels
• Demonstrated success in designing customer journeys that increase conversions and revenue
• Deep knowledge of AI-powered marketing workflows
• Experience thriving in fast-paced, ambiguous environments with autonomy