Marketing Director for Active Lifestyle

Job Summary

A company is looking for a NA Marketing Director - Active Lifestyle.

Key Responsibilities

• Drive comprehensive brand strategy for the Active Lifestyle category across global and North American marketing initiatives
• Guide the creation and execution of brand concepts, creative campaigns, and strategic plans to stimulate consumer interest
• Oversee performance measurement of campaigns and implement processes to gather consumer insights and trends

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• Over 8 years of marketing experience in fitness, lifestyle, or related industries
• Deep understanding of consumer behavior and cultural trends in the fitness and lifestyle market
• Proven track record in leading complex, cross-functional projects and campaigns
• Agile and adaptable, capable of thriving in a fast-paced environment