Lifecycle Marketing Lead

Job Summary

A company is looking for a Lifecycle Marketing Lead focused on onboarding, monetization, and retention.

Key Responsibilities

• Lead lifecycle marketing strategy for onboarding, monetization, and retention across products
• Manage and mentor a team of 3 lifecycle marketers, promoting a culture of experimentation and innovation
• Drive campaign development across various channels with an emphasis on personalized user experiences

Required Qualifications

• 6+ years of experience in lifecycle, CRM, or growth marketing with a strong B2C focus
• Proven experience leading lifecycle strategy for onboarding, conversion, or retention
• 2+ years of direct management experience with a track record of developing talent
• Proficiency in Iterable or similar platforms
• Deep understanding of A/B testing methodology and performance-driven marketing