Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead customer journey optimization efforts.

Key Responsibilities:

• Design, implement, and optimize lifecycle programs for various customer segments
• Own and manage automated communication workflows across all stages of the customer funnel
• Monitor lifecycle KPIs and conduct performance analysis to improve campaign effectiveness

Required Qualifications:

• 3-6 years of experience in lifecycle, CRM, or retention marketing, preferably in B2B SaaS or industrial tech
• Strong knowledge of marketing automation platforms (e.g., HubSpot, Iterable, Braze, Intercom)
• Analytical mindset with experience in tracking cohort behavior and campaign performance
• Comfort with cross-functional collaboration and iterative experimentation
• Bonus: Familiarity with industrial, manufacturing, or IoT/asset monitoring domains