Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketer.

Key Responsibilities

• Design and own the lifecycle strategy to activate, retain, and grow the user base
• Collaborate cross-functionally with product, content, and marketing teams to implement data-driven lifecycle efforts
• Analyze user behaviors and campaign performance to iterate and optimize lifecycle campaigns

Required Qualifications

• 5+ years of experience in lifecycle, CRM, and/or email marketing at a SaaS or product-led company
• Strong understanding of user journeys and lifecycle stages across activation, engagement, monetization, and retention
• Proven ability to build and optimize lifecycle campaigns across multiple channels
• Data-driven mindset with experience in analyzing campaign performance
• Self-directed and proactive, thriving in a fast-paced, remote environment