Lifecycle & Retention Marketing Manager

Job Summary

A company is looking for a Manager, Lifecycle & Retention Marketing.

Key Responsibilities

• Develop and execute lifecycle campaigns across various channels
• Build retention campaigns and loyalty offers to reduce churn
• Collaborate with analytics and other departments to enhance customer engagement

Required Qualifications

• 5-7 years of experience in CRM, lifecycle, retention, or customer engagement programs
• Strong understanding of churn drivers and loyalty improvement strategies
• Experience in campaign design, execution, and measurement across digital channels
• Ability to balance data insights with compelling customer experiences
• Customer-focused marketer with experience in lifecycle or retention marketing