Market Research Analyst

Job Summary

A company is looking for a Market Research & Go-to-Market Analyst.

Key Responsibilities

• Architect market and competitive intelligence by analyzing trends and developing buyer personas
• Drive data-driven strategy by creating a ranking model to prioritize customer segments and verticals
• Ensure operational excellence by overseeing lead generation processes and maintaining CRM data integrity

Required Qualifications

• Experience in market research and competitive analysis
• Ability to develop detailed buyer personas and customer archetypes
• Proficiency in creating data-driven prioritization models
• Experience in lead generation and management processes
• Fluency in English and Spanish