Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst who focuses on transforming marketing data into actionable business insights.

Key Responsibilities

• Develop and refine attribution models and analyze performance metrics across paid channels
• Design and deliver analyses for acquisition, retention, and brand marketing while identifying trends and anomalies
• Collaborate with various teams to implement tracking infrastructure and ensure data integrity

Required Qualifications

• 5-10+ years of experience in a marketing analytics role
• Strong grasp of SQL (BigQuery preferred) and dashboarding tools (Looker Studio required)
• Experience analyzing multi-channel acquisition campaigns and understanding digital marketing KPIs
• Master's Degree in Data Science or Statistics
• Experience with conversion tracking setups and attribution platforms is a plus