Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to support marketing campaigns and data analytics.

Key Responsibilities

• Build custom marketing audiences and optimize outbound marketing campaigns
• Manage the integration of external data into marketing platforms and support audience targeting
• Collaborate with cross-functional teams to address data and analytics needs for marketing strategies

Required Qualifications

• 4+ years of experience in business intelligence and data analytics
• Expertise in SQL and working knowledge of Tableau
• Experience creating custom marketing audiences using various data types
• Proven ability to analyze marketing campaign performance across multiple channels
• Familiarity with B2C marketing and experience with complex data systems