Marketing Analyst

Job Summary

A company is looking for a Consumer Marketing Analyst to join their Consumer Marketing team.

Key Responsibilities:

• Analyze campaign performance across marketing channels to identify trends and inform strategy
• Build dashboards and reports to track key performance indicators across campaigns and client segments
• Develop and implement marketing attribution models to evaluate and optimize cross-channel campaign impact

Required Qualifications:

• 5+ years of analytics experience, with 3+ years in marketing analytics
• Strong proficiency in SQL and Excel; experience with data visualization tools like Looker or Tableau
• Experience in marketing attribution and designing multi-touch attribution models
• Bachelor's degree in Marketing, Business, Analytics, or a related field
• Proven ability to work cross-functionally and translate data into actionable insights