Marketing Analytics Manager

Job Summary

A company is looking for a Marketing Analytics Manager.

Key Responsibilities

• Drive the evolution of marketing reporting and analytics programs across media channels
• Lead analysis of marketing attribution models and incrementality testing to inform media strategies
• Develop and manage marketing forecasting and modeling in collaboration with finance and channel marketing teams

Required Qualifications

• 8+ years of experience in quantitative analytics with a focus on marketing analytics
• Advanced proficiency in data manipulation and analysis using SQL/Excel; experience with Python or R preferred
• Strong background in experimental design and statistical analysis
• Experience in data visualization and storytelling, including building dashboards in Tableau or equivalent tools
• Understanding of marketing trafficking and tracking mechanisms across various platforms