Director of Lifecycle Marketing

Job Summary

A company is looking for a Director, Lifecycle Marketing to lead multichannel strategies that enhance customer engagement and lifetime value.

Key Responsibilities

• Own the full lifecycle marketing strategy across email, SMS, push, and in-app messaging
• Manage and develop a team of lifecycle marketing specialists while overseeing copywriting strategy and campaign messaging
• Analyze campaign performance and design messaging to guide customers through onboarding and engagement

Required Qualifications

• 10+ years in full-funnel customer journey lifecycle marketing or CRM
• 4+ years of experience managing a lifecycle marketing team
• 1+ year of experience with B2C lifecycle marketing strategies across various channels
• Hands-on experience with lifecycle tools and platforms
• Proven track record of improving customer conversion, retention, and engagement through marketing automation