Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to join their Customer Lifecycle team.

Key Responsibilities

• Own and manage the Braze platform, including programs, campaigns, and data integrations
• Collaborate with data and engineering teams to understand and implement custom data integrations
• Design and deliver personalized omni-channel marketing campaigns in alignment with the Lifecycle marketing team

Required Qualifications

• 6+ years of experience in marketing automation or customer lifecycle roles, preferably in a B2B SaaS environment
• Expertise in the Braze platform and experience with various campaign tools and techniques
• Bachelor's degree preferred or equivalent work experience in marketing program management
• Experience managing or working with a marketing automation agency
• Strong analytical skills with a focus on data-driven decision making