Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Specialist 3 to enhance customer interactions through marketing automation programs.

Key Responsibilities

• Engage with partners to design automated experiences aligned with business objectives
• Oversee the creation of personalized marketing content and optimize for engagement outcomes
• Analyze content performance metrics and drive continuous testing to improve conversion rates

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 5+ years of experience in marketing automation and personalization development
• Strong understanding of marketing automation platforms and CRM systems
• Experience in building and segmenting audiences for optimization
• Demonstrated ability to provide actionable recommendations using sound business judgment