Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing to lead their product marketing function and drive strategic initiatives.

Key Responsibilities

• Develop comprehensive go-to-market strategies for product launches and market expansion
• Define positioning and messaging frameworks to differentiate the platform in competitive markets
• Create compelling marketing content and oversee customer advocacy initiatives to drive engagement and satisfaction

Required Qualifications

• 6+ years of product marketing experience in B2B SaaS environments, preferably in construction or HR technology
• 2+ years of people management experience
• Proven experience building product marketing functions from the ground up
• Strong track record of successful product launches and go-to-market execution
• Experience with enterprise sales cycles and complex buyer journeys