Marketing Program Manager

Job Summary

A company is looking for a Marketing Program Manager to manage various marketing initiatives and drive business growth.

Key Responsibilities

• Drive new business through data-driven strategies focused on customer acquisition, activation, and retention
• Produce customer nurture programs that generate upsell and cross-sell opportunities within the customer base
• Manage the research, planning, execution, and measurement of marketing campaigns to ensure alignment with target audiences and business outcomes

Required Qualifications

• Minimum of 7 years of program management or related experience in an agency or B2B technology company
• Minimum of 5 years of acquisition planning and go-to-market experience
• Excellent analytical skills that drive insights and performance marketing
• Familiarity with agile marketing and running in two-week sprints
• Experience with HubSpot and familiarity with AI tools for creating program calendars is a plus