Senior Paid Social Specialist

Job Summary

A company is looking for a Sr. Paid Social Acquisition Specialist.

Key Responsibilities

• Execute and optimize paid social campaigns across major platforms to drive customer acquisition and retention
• Align paid social initiatives with broader direct-to-consumer growth strategies through cross-functional collaboration
• Analyze campaign performance using advanced analytics and AI-driven tools to inform optimizations and improve ROI

Required Qualifications

• Bachelor's degree in Marketing or a related field
• 5+ years of hands-on performance marketing experience in paid social
• Proficient in bidding and targeting automation tools and Google Analytics
• Strong project management capabilities with the ability to manage complex projects
• Ability to thrive in a fast-paced, performance-driven culture