Marketing Programs Specialist

Job Summary

A company is looking for a Marketing Programs Specialist to lead the global execution of their webinar program and support demand generation efforts.

Key Responsibilities

• Own and manage the global webinar program, including topic ideation, speaker coordination, and post-event analytics
• Lead the global email program, collaborating with B2B and B2C owners on strategy and execution
• Track and analyze webinar performance, providing insights for continuous optimization

Required Qualifications

• 2-3+ years of experience in B2B demand generation or marketing programs, focusing on webinars and events
• Proven experience managing webinars for global commercial or enterprise audiences
• Experience with email program ownership, including nurtures and promotions
• Familiarity with marketing automation and webinar platforms (e.g., Salesforce, Marketo, Zoom)
• Analytical mindset with experience in tracking performance metrics