Marketing Research Manager

Job Summary

A company is looking for a Manager of Marketing Research & Insights.

Key Responsibilities

• Lead design and execution of primary research initiatives, including surveys and brand health tracking
• Own the Voice-of-Customer program, managing survey revisions and KPI tracking
• Develop and communicate insights to senior stakeholders through compelling narratives

Required Qualifications

• Bachelor's degree in Marketing, Psychology, Economics, Statistics, or related field; Master's preferred
• 5+ years of experience in marketing research or consumer insights, preferably in hospitality or gaming
• Hands-on experience with customer feedback platforms like Medallia or Qualtrics
• Familiarity with advanced analytics techniques, such as cluster analysis and regression
• Must be at least 21 years of age and able to qualify for necessary licenses and permits