Paid Media Strategy Lead

Job Summary

A company is looking for a Paid Media Strategy Lead to develop and manage global paid media strategies that drive demand generation and performance marketing.

Key Responsibilities

• Develop global paid media strategies in partnership with Campaign Leads and Performance Marketing
• Serve as the main point of contact between Global Campaigns and Performance Marketing, leading forums and performance reviews
• Optimize global paid social campaign structures for improved performance and efficiency

Qualifications & Requirements

• 5-8 years of paid media experience, including developing global strategies and optimizing campaigns
• Proven expertise in paid media strategy across SEM, Paid Social, and Content Syndication
• Strong analytical ability to turn complex data into clear strategies
• Experience managing integrated demand generation campaigns
• Excellent project management skills, able to oversee multiple ad development projects simultaneously