Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist responsible for managing PPC campaigns and optimizing ad operations across various channels.

Key Responsibilities

• Support all facets of PPC campaign management, including event tracking, bidding, keyword research, ad copy, reporting, and optimization
• Analyze campaign data to identify trends and opportunities for optimization, and develop reports for senior management
• Manage and allocate weekly budgets to ensure efficient spending and maximum ROI

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in managing Paid Search channels (Google Ads, Bing Ads, Apple Search Ads)
• Experience managing budgets over $100k a month on Google
• Strong analytical skills with an understanding of data methodologies for performance decision-making
• Proficiency in platforms such as Excel, Google Analytics, and Google AdWords