B2B Marketing Specialist

Job Summary

A company is looking for a B2B Marketing Specialist for a 6-month contract position.

Key Responsibilities

• Collaborate with Solutions Architects and Product Managers to create marketing materials for various channels
• Develop and optimize targeted email campaigns while analyzing performance metrics
• Plan and host webinars, manage social media presence, and compile performance reports for leadership

Required Qualifications

• 2-5 years of marketing experience
• Experience in creating and managing paid advertising on Google and LinkedIn
• Familiarity with email contact segmentation and Go-to-Webinar
• Understanding of basic SFDC campaign management and marketing data
• Strong organizational skills and a learner's mindset