Senior Marketing Specialist

Job Summary

A company is looking for a Sr. Consumer Marketing Specialist II.

Key Responsibilities

• Develop and execute automated, cross-functional marketing projects to enhance customer engagement and revenue
• Lead complex personalization projects across various channels and ensure stakeholder alignment
• Analyze performance metrics and customer behavior to optimize marketing strategies and prepare reports for stakeholders

Required Qualifications

• Bachelor's degree in Business, Economics, Marketing, or a related field
• 5-8 years of previous marketing experience
• At least 1 year of experience in a Lifecycle or email marketing role
• Experience leading a major product launch with a focus on A/B testing and optimization
• Proficiency in platforms such as Excel, Salesforce, and Adobe Analytics