Product Marketing Lead

Job Summary

A company is looking for a Product Marketing Lead to drive strategic marketing initiatives for card and financial products.

Key Responsibilities:

• Lead marketing strategy and go-to-market initiatives for card and monetization products
• Manage the full marketing lifecycle, executing multi-channel campaigns to drive engagement
• Own marketing performance metrics and optimize strategies based on data insights

Required Qualifications:

• 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably in B2C
• Proven track record in leading product launches within financial services or fintech
• Strong analytical skills with experience in data-driven decision-making
• Understanding of financial services regulations and compliance requirements
• Self-motivated with a customer-focused approach and ability to work independently