Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to create and execute the go-to-market vision for its customer engagement solutions.

Key Responsibilities

• Be the voice of the market, shaping product strategy and influencing the product roadmap
• Develop positioning and messaging frameworks tailored to financial services customer segments
• Create content for various stages of the buyer's journey and collaborate with teams to develop campaign assets

Qualifications

• 5 years of B2B product marketing experience, with 2+ years focused on SMB/enterprise solutions in the software industry
• Strong project management skills to manage multiple initiatives simultaneously
• Experience marketing to financial services, particularly banks and credit unions
• Track record of successfully launching products/features in new markets
• Ability to define and align with market needs and trends