Programmatic Media Specialist

Job Summary

A company is looking for a Programmatic Media Specialist to manage programmatic advertising campaigns and partnerships.

Key Responsibilities

• Plan, execute, and optimize programmatic campaigns across various channels and DSPs
• Collaborate with partner agencies and internal teams to ensure campaigns meet performance goals
• Generate performance reports and provide actionable insights for campaign improvement

Required Qualifications

• 2-4+ years of hands-on programmatic buying/trading experience, with a preference for experience in Yahoo DSP
• Strong understanding of audience targeting, PMP buying, and data onboarding
• Experience with multiple ad formats including display, native, CTV, OLV, DOOH, and audio
• Proficiency in pixel implementation and troubleshooting using tools like Google Tag Manager
• Familiarity with attribution models and advanced measurement techniques