Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to join their marketing team.

Key Responsibilities:

• Plan, build, and execute demand generation campaigns across various channels to support pipeline growth
• Manage marketing automation initiatives, including email workflows and campaign tracking
• Analyze data and report on campaign performance, providing recommendations for optimization

Qualifications:

• 2-5 years of experience in demand generation or digital marketing
• Proficiency with Pardot or HubSpot and knowledge of Salesforce
• Experience with SEO/SEM and paid media platforms
• Strong understanding of marketing automation and lead nurturing
• Must reside on the East Coast of the U.S