Digital and Social Media Manager, College of Technology

Thank you for your interest in positions at Idaho State University. Once you have applied, the most updated information on the status of your application can be found by logging into your profile and reviewing your status. For answers to additional questions, please review our frequently asked questions.Digital and Social Media Manager, College of Technology (2840)
Pocatello – Main
NOT eligible for remote work, on-campus position
Priority Date: June 22, 2025Institution InformationIdaho State University, established in 1901, is a Carnegie-classified doctoral research and teaching institution, with a culture built on trust, compassion, stability, and hope. ISU serves over 12,000 students in Pocatello, Meridian, Twin Falls, and Idaho Falls. Students and faculty at ISU are leading the way in cutting-edge research and innovative solutions. We are proud to offer exceptional academics nestled in the grand, natural beauty of the West. We invite you to apply to be a part of our University community!Job DescriptionThe Digital and Social Media Manager is responsible for developing and implementing strategic digital marketing and social media initiatives to elevate the visibility, reputation, and enrollment efforts of Idaho State University’s College of Technology.This role plays a vital part in promoting Career and Technical Education (CTE) programs, student success stories, and STEM outreach initiatives. The ideal candidate is a creative storyteller with a passion for technology, education, and community engagement.Key Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms to support recruitment, outreach, and brand awareness goals.
• Develop and maintain a digital content calendar that aligns with institutional events, enrollment cycles, and promotional campaigns.
• Track, analyze, and report on digital engagement metrics to guide strategy and demonstrate impact.
• Manage and grow the College of Technology’s social media presence on platforms such as Facebook, Instagram, LinkedIn, X (formerly Twitter), and YouTube.
• Create original, engaging content, including posts, stories, reels, and short-form videos that showcase programs, events, student experiences, and industry partnerships.
• Monitor social media trends, respond to comments and inquiries, and foster a sense of community among students, alumni, faculty, prospective students, industry partners, and donors.
• Collaborate with faculty, students, and staff to collect compelling stories, testimonials, and visual content.
• Write and edit posts, student spotlights, program highlights, and news features for web and social media platforms.
• Produce multimedia content including graphics, photography, and video to support digital campaigns.
• Assist in developing targeted email campaigns to prospective students, school counselors, and industry partners.
• Work closely with the University’s Office of Marketing and Communications to align digital efforts with brand standards and institutional goals.
• Support event promotion for activities such as YourFIT, Tech Expo, SkillsUSA, Ignite Their Future STEM Camps, and high school outreach initiatives.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 2+ years of professional experience in social media management or digital marketing
• Proficiency in tools such as Canva, Adobe Creative Suite, Hootsuite, or similar platforms
• Strong writing, editing, and visual storytelling skills
• Knowledge of social media marketing and basic analytics tools (Meta & Google Analytics)
• Basic video editing and photography skills

Preferred Qualifications

• Experience working in higher education, workforce development, or nonprofit sectors
• Familiarity with College of Technology programs and Career and Technical Education (CTE) pathways and STEM outreach

Additional Information

You must submit your CV/resume, cover letter, and list of three (3) professional references, including current contact information. This position will remain open until it is filled; however, priority consideration will be given to applications received on or before June 22, 2025. Salary will be between $49,750 – $53,000 per year, commensurate with education and experience. Benefits include comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual. All offers of employment are conditional pending the successful completion of a background investigation, provided by HireRight.Note: Thank you for your interest in positions at Idaho State University. Once you have applied, the most updated information on the status of your application can be found by logging into your profile and reviewing your status. For answers to additional questions, please review our .Posting Number: req2514
Type: Working 12 months per year
Position: Non-classified Staff
Division: College of TechnologyIdaho State University is an Equal Employment Opportunity employer, including Veterans and individuals with disabilities.The State of Idaho is committed to access and reasonable accommodations for individuals with disabilities, auxiliary aids and services are available upon request. If you require an accommodation at any step in our recruitment process, you are encouraged to contact (208) 334-2263 (TTY/TTD: 711), or email [email protected].Preference may be given to veterans who qualify under state and federal laws and regulations.